By Allison Watkinson
TLL Reporter
The Original Viral Mystery Squishy Dumplings, a collectible toy brand from RMS, has signed Bioworld as its first international licensee.
The deal is a big first step in the brand’s expansion beyond toys, says licensing agency Earthbound Brands.
The Dumplings brand is known for squishy, collectible characters, and has rapidly built a large following since its release.
Bioworld, a manufacturer of lifestyle licensed apparel and accessories, will develop products including daywear, nightwear, footwear, bags and backpacks, accessories and homewares based on the characters, with distribution planned across the United Kingdom and Europe. Products are expected to begin launching in the fourth quarter of 2026.
The deal was brokered by Earthbound Brands in partnership with its Europe, Middle East and Africa partner, Maximum Licensing. The companies said additional partnerships, product categories, and markets are planned as the brand continues to expand.
Earthbound Brands describes itself as a licensing, product and design services company with more than 25 years of experience connecting brands with retail partners through brand extensions and product development.
RMS, the company behind the Mystery Squishy Dumplings line, is a producer of children’s toys, spanning the categories of arts and crafts, STEM toys, and plush products, sold through major retailers.
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