Sunday Swagger Releases Its Largest Guinness Collection Yet

By Allison Watkinson

TLL Reporter

A new and enlarged collection based on Guinness is on tap from the golf apparel Sunday Swagger.

The company says it has just released its largest-ever collection made with Guinness, adding 24 new pieces, eight custom prints, and the return of 10 items that previously sold out.

The Guinness x Sunday Swagger collection is set to arrive ahead of the holiday shopping season. Its colors and graphics draw on Guinness symbols, including the pint, the harp, and the toucan.

The new items include men’s and women’s polos made from a breathable, moisture-wicking, four-way stretch poly-spandex blend. The collection also has four outerwear pieces, three custom T-shirts, one men’s button-up shirt, six hats, and a custom towel.

Sunday Swagger is also restocking 10 items from earlier Guinness collections. They include signature polos, outerwear, hats, headcovers, and ball markers.

“Golfers and Guinness fans have a lot in common,” said Sunday Swagger founder Mark Carmona. “They’re loyal, they love a good tradition, and they don’t mind being noticed.

“Our expanded Guinness collection gives them more of what they asked for and brings back the all-star favorites,”

The collection is available at sundayswagger.com and in select stores in the United States and Dublin.

Carmona founded Sunday Swagger in 2019. The company, which makes its products at its Southern California headquarters, said it has achieved triple-digit growth each year and has created more than 300 designs in men’s, women’s, and youth polos, T-shirts, hats, and outerwear.

The company also runs a loyalty program, The Sunday Club, which costs $20 a year. Members get early access to new designs, free shipping, higher discounts, 10% cash back on purchases, and a welcome gift, according to the company. Sunday Swagger said it is now also available for affiliate programs through Awin and SkimLinks.

Guinness was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. The company says the stout is brewed in 49 countries and sold in more than 150.

Guinness is represented in the United States by Broad Street Licensing Group. Parties interested in licensing opportunities with Guinness can reach the company through THIS LINK.