Spring Fair offers global brands a platform to build UK retail relationships and accelerate growth.
Spring Fair is inviting international brands to discover new commercial opportunities in the UK market when the show returns to the NEC Birmingham from 7th-10th February 2027.
Bringing together more than 40,000 visitors and 1,500+ exhibitors across gift, home, fashion, jewellery, beauty, licensing, outdoor living, food and drink and more, Spring Fair offers international businesses a direct route to UK retailers, distributors and buying teams. With buyers attending from 147 countries, it also provides a valuable meeting point for brands looking to expand their reach beyond their domestic markets.
The show’s international community continues to grow, with 20% more international brands and a 30% increase in new brands. The show offers the scale of a major retail buying event alongside the opportunity to build relationships face to face.
The UK is a significant retail opportunity. With £537b in total UK retail sales and a gifting market worth £19.2b in 2025, the scale of the opportunity for brands across the show’s core categories is immense.
For international brands, Spring Fair offers the chance to meet retailers actively sourcing new products, understand what UK buyers are looking for and assess how their ranges could fit the market. Its audience gives exhibitors opportunities to explore routes to market across a broad range of retail channels.
86% of Spring Fair visitors hold purchasing power and 81% are placing or planning to place orders at the show. With 38% of products presented as exclusive launches, Spring Fair is designed to help buyers discover newness and help brands stand out in a competitive market.
For new and established international exhibitors alike, the show provides a platform to present collections directly to buyers, gather market feedback, develop stockist relationships and introduce products to retailers who may not otherwise encounter their brands. A dedicated account manager, exhibitor marketing support, online brand profiles and targeted buyer outreach help businesses prepare for the show and make the most of their participation.
Spring Fair also recognises that successful entry into a new market requires preparation. International brands are encouraged to arrive with a clear wholesale proposition, competitive UK price points, viable retailer margins, reliable stock availability and flexible opening orders where possible. Understanding UK product compliance, labelling, delivery terms and import costs is equally important when building confidence with prospective stockists.
International brands interested in exhibiting at Spring Fair 2027 can find out more at www.springfair.com/exhibit/international-exhibitors.
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