Heathside Trading has secured a new licensing partnership with Kewpie Corporation which will see a new range of Kewpie collectables hit the European market in 2027.
The upcoming collection will include a range of fan-focused collectables designed to appeal to enthusiasts and collectors of all ages.
The licensing agreement was negotiated by Licensing Works!, Kewpie Corporation’s licensing agent.
The Kewpie character brand was initially conceived as cartoon stories by artist and writer Rose O’Neill in 1909. The characters were first produced as bisque dolls beginning in 1912 and became enormously popular. Under the Khadou brand, Heathside will be bringing a range of collectables to market including figures, charms, plush and novelties.
“We are thrilled to be working with Kewpie Corporation to bring a range of exciting new collectables to market,” commented Gregory Benassar, ceo at Heathside. “Kewpie is an iconic character brand with a long history and avid fanbase, and we are excited to be bringing new collectables to Europe for those fans to build out their collections.”
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