Studiocanal Kids & Family is continuing its quality-over-quantity approach to growing the Paddington brand globally.
Studiocanal Kids & Family is continuing the global expansion of Paddington with a strong programme of seasonal launches spanning fashion, footwear, stationery and gifting, as the business builds the brand’s international presence through carefully curated partnerships focused on quality over quantity.
Leading the latest activity is Paddington x Kurt Geiger, a playful, cozy capsule collection that includes handbags, footwear and slippers supported by a major Christmas advertising campaign starring Georgia May Jagger and Vinnie Jones.
The collaboration is being backed by significant international retail and marketing support with activations across key global cities including in-store events on Oxford Street in London, a Macy’s pop-up in New York and a Galeries Lafayette pop-up in Paris. Festive events throughout November and December will bring the partnership to life through musical performances, photo booths and branded food and beverage experiences. Exclusive Paddington x Kurt Geiger Tiptree marmalade will also be offered as a gift with purchase in stores and included in influencer gifting.
Paddington continues to extend its fashion footprint in Asia through Petit Bateau x Paddington, which debuted exclusively at Takashimaya in Singapore. The tennis-themed children’s collection sees Paddington take to the court in a range of styles, tapping into the excitement surrounding the ATP tennis tour.
Paddington x Crocs brings together Crocs and Paddington in a collection ideally timed for cozy season. At its heart is the Crocs Classic Lined Clog, reimagined with Paddington-inspired details and available in both adult and children’s sizing. Exclusive Jibbitz charms feature some of the bear’s most recognisable details including Paddington’s suitcase, a fuzzy embroidered patch and a 3D resin marmalade charm. The collection launched on 20th October through Crocs and selected retail partners.
Moleskine x Paddington brings Paddington’s spirit into the seasonal gifting space. The limited-edition collection includes a themed notebook, three unique Cahier designs, a giftable Bundle Box and two collectible pins. Supporting the launch is a special Paddington Trail in London, inviting families and fans to embark on their own adventure through the capital, visiting Moleskine stores and the Paddington Official Store and collecting stamps along the way.
The new consumer products activity comes as Paddington’s global expansion continues across entertainment and live experiences. The multi-award-winning Paddington The Musical is heading to Broadway in 2027 with a Sydney production also confirmed. The stage shows forms part of a wider content ecosystem that includes three feature films developed, produced and distributed by Studiocanal and The Adventures of Paddington TV series.
With the festive season providing a natural showcase for Paddington’s warmth, generosity and enduring cross-generational appeal, the latest launches demonstrate how Studiocanal Kids & Family is growing the brand globally while ensuring that kindness, curiosity, optimism and a spirit of adventure remain at the heart of every partnership.
For more information visit www.studiocanal.co.uk or contact Studiocanal at info.scuk@studiocanal.com.
The post Paddington takes centre stage this Christmas with new global partnerships appeared first on Licensing.biz.