Disney’s Mickey & Friends are teaming up with the NFL to kick off a season-long line-up of new products to give fans more ways to show their fandom.
Whether gearing up for Super Bowl LXI in Los Angeles or celebrating a favourite NFL team, fans can look forward to new apparel, collectables, accessories and fan gear. The collections will roll out throughout the season with select products available across NFLShop.com, Fanatics.com, DisneyStore.com and select retailers nationwide.
Collaborations include a tie-up with Champion which sees Mickey and Friends hit the road to LA with t-shirts and crewnecks celebrating Super Bowl LXI; Mickey & Friends Super Bowl LXI digital pins from Disney Pinnacle by Dapper Labs; and plush, clip-on plush, bobbleheads, figurines and clear stadium bags from FOCO.
The line-up will continue to grow throughout the season, with additional Disney x NFL product drops inspired by Mickey & Friends from Crocs, Just Play, New Era, WinCraft, plus more from Champion.
Disney’s Super Bowl What’s Next campaign is celebrating its 40th anniversary this season. This year marks another milestone, as the Super Bowl airs on ESPN and ABC and streams on Disney+ for the first time, followed by the traditional championship celebration at Disneyland Resort.
“Sports is a growing area for Disney Consumer Products, reaching highly engaged audiences and sitting at the centre of culture,” commented Paul Gitter, executive vice president of global licensing at Disney Consumer Products. “As ESPN brings fans along the road to Super Bowl LXI, these products give them another way to connect with the teams, athletes and stories they love, while Mickey & Friends bring a uniquely Disney expression to the heart of NFL culture.”
Casey Collins, senior vice president of consumer products and licensing at the NFL, continued: “The NFL and Disney are embarking on one of the most exciting chapters in our shared history. With new products already in the market and more to come in the lead up to Super Bowl LXI on Disney’s networks and platforms, there is no better time to be a fan of these two iconic brands.”
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