In his new role, Mario will lead global strategy, deal-making and distribution of Mattel Studios’ content across television & digital.
Mario Giampaolo will join Mattel Studios as Global Head of Content Distribution effective Monday 5th October, continuing development of the studio’s executive leadership under Robbie Brenner, President and Chief Content Officer. He announced his hire on Thursday 1st October via LinkedIn.
Mario will lead global strategy, deal-making and distribution of Mattel Studios’ content across television & digital including SVOD, AVOD, FAST, Linear and emerging platforms. Based at Mattel’s headquarters in El Segundo, California, he will manage the global Content Distribution Team there and across the globe in the US, Hong Kong, Italy and the UK.
Mario brings more than 15 years of experience in content distribution, strategic partnerships and platform growth. Most recently, he led multi-territory content partnerships and strategy at Samsung TV Plus. Previously, he held senior roles at Sony Pictures Television, where he licensed content to leading global media companies, and at The Roku Channel, overseeing content licensing, acquisitions and co-production agreements with major studios, network groups and agencies.
This appointment reflects Mattel Studios’ continued investment in the leadership and capabilities needed to expand the reach and value of its content while accelerating long-term, fan-focused growth.
Mario will be traveling with the global Content Distribution team to Cannes to attend MIPCOM this year.
Alongside the October issue of Toy World, we brought readers our annual standalone 2026 Mattel Supplement, created in partnership with the leading toy company. The supplement brings readers the latest brand and licensing news from a raft of Mattel’s hottest brands, including Barbie, Masters of the Universe, Hot Wheels and more. Click here to read the Mattel Supplement.
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