Volt Factor – the platform built to scale creator IP into global brands – has been appointed as exclusive global licensing agent for Motorsport Network, one of the world’s leading motorsport and automotive media platforms.
Through the new partnership, Volt Factor will lead the development and execution of Motorsport Network’s global licensing strategy, securing key partners and expanding into new product categories and markets, including apparel and fashion accessories, leather goods, collectables, games, publishing, gifts and lifestyle products.
The programme will focus on building long-term consumer products partnerships that reflect the distinct identity of each brand, engaging both established motorsports and automotive enthusiasts and younger audiences discovering racing through new platforms and experiences.
Motorsport Network has more than 61 million monthly digital users and 21 million social media followers across 81 countries and 15 languages. At its heart is Autosport, the motorsport authority first published in August 1950. For more than 75 years, Autosport has covered the sport from the earliest days of the Formula 1 World Championship to today’s global racing landscape, earning the trust of generations of fans.
“Fans of F1, NASCAR and every other series and discipline have always been loyal to their own corner of racing, and car culture has its own communities on top of that. Motorsport Network is in the unique position of being the top-layer brand that brings all of those enthusiasts together,” commented Elan Freedman, co-founder and ceo at Volt Factor. “That’s a rare opportunity, because it means we’re not just licensing a logo. Motorsport Network gets to create and deliver racing culture itself, through products that speak to every kind of fan, from lifelong enthusiasts to a new generation coming into the sport.”
Michael Kane, svp of business development at Motorsport Network, continued: “With Autosport’s remarkable heritage and the depth of our global motorsport and automotive portfolio, we excited to work with Volt Factor to bring fans closer to the brands they know and love.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).