Rights & Brands Europe (formerly known as Art Ask Agency) has secured a deal with contemporary fashion brand Mira Mikati for the Richard Scarry property.
A timeless classic with over 160 million books sold worldwide and translated into over 35 languages, Richard Scarry is considered to be one of the quintessential book series of childhood.
The first collection from Mira Mikati focuses on the Lowly Worm character and includes fashion apparel and accessories. It is available online and at The Happy House, the brand’s store in Walton Street, London.
The collaboration brings the two worlds together in a joyful capsule which aims to celebrate play, nostalgia and storytelling through fashion.
The first drop features a curated selection of jersey, shirts, knits and fleeces with additional accessories to follow.
“Lowly Worm embodies curiosity, kindness and joy. This collaboration is about turning everyday moments into small adventures,” commented founder Mira Mikati.
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