The Spring 2027 Previews are confirmed for 17th-21st May, aligning with the Las Vegas Licensing Expo.
The International Toy Board and The Toy Association, in partnership with Toy Previews.LA, have announced plans for the 2027 Spring Preview period, as the continued growth of the Los Angeles toy community strengthens El Segundo’s position as a key meeting point for the international toy industry.
The Spring 2027 Previews are confirmed for 17th-21st May, positioning LA immediately ahead of the Licensing Expo in Las Vegas.
The timing creates an exciting opportunity to connect the two industry gatherings and reflects feedback heard by the International Toy Board from the wider international toy community who made it clear that April was too early. For companies travelling long distances to attend LA, the ability to combine two major industry events within one US trip offers clear practical and commercial benefits.
Autumn 2026 saw the LA Previews reach a new level of activity, bringing together retailers, manufacturers, distributors and industry partners from around the world. Around 350 showroom locations were represented across El Segundo, alongside an expanding network of permanent and temporary spaces.
The International Toy Board commented: “As LA continues to grow, it is important that we listen to the international toy community and are prepared to evolve. The revised spring timing presents a fantastic opportunity to connect LA with the international audience already travelling to the Licensing Expo.
“There is real momentum behind LA, and the opportunity now is to build on that collaboratively, making it increasingly accessible and commercially valuable for companies travelling from around the world.”
Spring 2027 Preview dates: the week commencing 17th May 2027.
The post LA Spring 2027 Preview dates move to May appeared first on Licensing.biz.