By Allison Watkinson
TLL Reporter
Dr. Seuss Enterprises says it will give free access to its new Dr. Seuss: Learn & Play app to preschool and early-grade students at Title 1 schools nationwide. and to other low-income community programs, in collaboration with the nonprofit First Book.
Title I schools are public schools that receive federal funding to support students from low-income families. The Title 1 program is aimed at improving educational opportunities and helping students meet state academic standards.
The app, designed for children ages 2 to 8, debuts with more than 100 games meant to build early learning skills through characters including The Cat in the Hat, The Grinch, The Lorax, Fox in Socks, One Fish Two Fish, and The Sneetches.
Students at Title I schools will be able to use the app for free for up to a year. Families of children who do not attend Title I schools can download the app now on iOS for a subscription of $7.99 per month.
“We believe every child should have access to safe, fun, and enriching digital experiences wherever they are and however they learn,” said Ellie Terveen, chief operations officer of Dr. Seuss Enterprises. “That’s why we’re partnering with First Book to bring Dr. Seuss: Learn & Play to students at Title I schools, helping more kids build foundational skills while nurturing curiosity, creativity, and a lifelong love of learning.”
The company said the app has no ads or in-app purchase content, does not track data and does not require a Wi-Fi connection.
The company said it built the app with learning developers and leading educational consultants. Every game maps to at least one STEAM category and one developmental domain, and children using the app will develop cognitive, social-emotional, motor, language, and creative skills.
After its initial release, the app will expand with new games and experiences every month.
Founded in 1993, Dr. Seuss Enterprises describes itself as a global entertainment company whose mission is to educate and entertain generations around the world by promoting and protecting the literary and artistic works of Dr. Seuss. The company says all of its profits benefit charitable organizations focused on causes such as education, science, health, animal conservation and the arts.
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