Rubies inks Hello Kitty and Friends dress-up deal with Sanrio

Rubies has welcomed Sanrio to its portfolio, with a new collection of costumes, accessories and toyetic play-sets inspired by Hello Kitty and Friends launching across EMEA, Australia and New Zealand. Launching in 2027, the range will feature characters including Hello...

Universal celebrates Where’s Wally? 40th anniversary

Where’s Wally? is set to mark 40 years in 2027 with a commemorative consumer products programme and a global 40 in 40 celebration. Universal is setting the stage for the 40th anniversary of Where’s Wally? as the character prepares to step into the spotlight in 2027...

Posh Paws launches The Traitors plush toys range

The officially licensed The Traitors range includes three 12-inch plush toys, plus an assortment of double-sided plush bag clip charms. Posh Paws‘ officially licensed The Traitors plush toys are in stock and in high demand with fans and retailers. Posh Paws have three...