Siga el gaming como nuevo territorio para las marcas

Los videojuegos llevan décadas demostrando su capacidad para generar engagement, fidelidad y comunidades de fans, pero su potencial fuera de la pantalla todavía parece estar lejos de explotarse por completo. Gavin Brown, fundador de Crescendo Brands e investigador en...

Radley brand grows with new Lloyd Baker Leather partnership

Gordon Brothers has appointed Lloyd Baker Leather as a new licensing partner for British heritage handbag, luggage and accessory brand, Radley. Lloyd Baker Leather will develop, source, market and distribute Radley’s handbags and small leather goods across the UK,...

Aykroyds pens deal for Enid Blyton nightwear and daywear

Aykroyds has signed a new licensing deal with Hachette Children’s Group for the rights to Enid Blyton apparel, launching a nightwear and daywear collection for children and adults. The range will include classic Enid Blyton properties The Famous Five, The Secret Seven...