Roger Lynch es el nuevo CEO de Mattel @mattel

Mattel continúa con su proceso de reestructuración, y tras anunciar el nuevo equipo de <a href=”https://www.juguetesb2b.com/articulos/664849-Mattel-anuncia-el-nuevo-equipo-de-productos-de-consumo-para-EMEA.html” target=”_blank”>productos...

Peppa Pig Kicks Off Multiyear Deal With The Football Association

By Allison Watkinson TLL Reporter Hasbro and The Football Association have announced a multiyear collaboration that will bring the preschool character Peppa Pig into the world of England national soccer for the first time. The multiplatform licensing program will...

CookieRun Slated for Feature Film by Big Shot Pictures

By Gary Symons TLL Editor-in-Chief There could soon be a feature film coming out based on the smash-hit video game CookieRun. Big Shot Pictures has decided to literally risk it for the biscuit, announcing it has optioned the cinematic rights to adapt CookieRun into a...