STUDIOCANAL Kids & Family is continuing the global expansion of Paddington with a strong programme of seasonal launches spanning fashion, footwear, stationery and gifting.
Leading the latest activity is Paddington x Kurt Geiger – a playful, cozy capsule collection that includes handbags, footwear and slippers supported by a major Christmas advertising campaign starring Georgia May Jagger and Vinnie Jones.
The collaboration is being backed by significant international retail and marketing support with activations across key global cities including in-store events on Oxford Street in London, a Macy’s pop-up in New York and a Galeries Lafayette pop-up in Paris.
Festive events throughout November and December will bring the partnership to life through musical performances, photo booths and branded food and beverage experiences.
Exclusive Paddington x Kurt Geiger Tiptree marmalade will also be offered as a gift with purchase in stores and included in influencer gifting.
Paddington also continues to extend its fashion footprint in Asia through Petit Bateau x Paddington, which debuted exclusively at Takashimaya in Singapore. The tennis-themed children’s collection sees Paddington take to the court in a playful range of styles, tapping into the excitement surrounding the ATP tennis tour and demonstrating the brand’s ability to connect with culturally relevant moments in markets around the world.
Meanwhile, a collaboration with Crocs brings together the brand’s signature comfort and playful spirit with Paddington’s warmth, optimism and humour. At its heart is the Crocs Classic Lined Clog, reimagined with Paddington-inspired details and available in both adult and children’s sizing. Exclusive Jibbitz charms feature some of the bear’s most recognisable details including Paddington’s suitcase, a London double-decker bus, a fuzzy embroidered patch, a 3D marmalade sandwich and a 3D resin marmalade charm.
Rounding out the latest launches, a tie-up with Moleskine brings Paddington’s spirit of travel, exploration and curiosity into the seasonal gifting space. A limited edition collection includes a themed notebook, three unique Cahier designs, a giftable Bundle Box featuring a Large Canvas Notebook and coloured pencils, plus two collectable pins.
The collaboration also provides a fitting tribute to Paddington creator Michael Bond as the centenary of his birth is marked. Supporting the launch is a special Paddington Trail in London, inviting families and fans to embark on their own adventure through the capital, visiting Moleskine stores and the Paddington Official Store and collecting stamps along the way.
The new consumer products activity comes as Paddington’s global expansion continues across entertainment and live experiences. The multi-award-winning Paddington The Musical is heading to Broadway in 2027 with a Sydney production also confirmed, further extending the character’s international entertainment footprint.
“We are delighted to see Paddington collaborating with such best-in-class partners across their respective categories,” commented Françoise Guyonnet, ceo at STUDIOCANAL Kids & Family. “These partnerships are a strong testament to Paddington’s enduring relevance and universal appeal, and to the values of kindness, humour and belonging that resonate so strongly in today’s world. By working with partners who share these values and bring their own distinctive creativity and expertise, we continue to find new ways to connect Paddington with audiences around the world.”
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