Mad Beauty is continuing its partnership with Superdrug for autumn/winter 2026, with a new five-piece Disney Stitch inspired bath, body and beauty collection created exclusively for the retailer.
Tapping into the continuing popularity of Disney Stitch and the ongoing demand for character-led beauty and gifting, the new collection aims to bring Stitch’s playful personality into everyday self-care through fun, functional products and character-led design.
Leading the collection is a Disney Stitch Body Exfoliator featuring a playful moulded sponge head, transforming an everyday shower essential into a character-led beauty accessory. A Reversible Sleep Mask offers two looks in one, with Stitch on one side and Angel on the other, allowing fans to switch characters to suit their mood.
The exclusive line-up also includes a Disney Stitch Lip Balm Duo, combining a lip balm tube and tin, a printed paddle hairbrush designed to bring character to the everyday beauty routine, plus a trio of individually wrapped Bath Fizzers for a playful take on bath-time self-care.
“Disney Stitch is such a fun character to design for because there is so much personality to play with,” commented Julia Cash, creative director at Mad Beauty. “For this collection, we wanted to take everyday beauty and self-care essentials and make them feel a little more unexpected, whether that’s through the moulded Stitch exfoliator or a sleep mask that lets you switch between Stitch and Angel.
“We’re really excited to continue working with Superdrug and bring their customers another exclusive Mad Beauty collection that feels playful, useful and unmistakably Stitch.”
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