Formula 1 and Leica Camera have unveiled a new licensing partnership with the launch of a special edition Leica Q3 43 Formula 1 camera.
Both brands have a long tradition of innovation and, together, have created a camera that enables exceptionally authentic photography and translates the fascination sparked by motorsport into a handcrafted design.
The two brands share the same values of excellence, precision, courage and the pursuit of perfection and the Leica camera has been created to reflect those exacting standards, with the optics, sensor, design and mechanics fine-tuned to create incredible photography.
Inspired by Formula 1, the camera’s features include a non-slip Microvelour covering modelled on a racing steering wheel. A Formula 1 logo is positioned on the top plate and lens cap, and the visible fibre structure on the camera is made from genuine carbon, a material not traditionally used in Leica cameras, but a regular in motor racing because it combines low weight with extreme rigidity.
The new Leica ‘Formula 1’ look was specifically developed for the camera to create imagery that complements the world of motorsport with a higher contrast and richer saturation, to capture the atmosphere of the racetrack and paddock in the final image.
This look is available exclusively on the Leica Q3 43 Formula 1 camera via the Leica FOTOS App and can be applied immediately while taking photos, so that the effect is visible in the viewfinder, rather than only emerging during post-processing. The same app then transfers images and videos to mobile devices.
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