8° Rapporto APA

Nel 2025 il settore audiovisivo attrae 16,8 miliardi di euro, registrando un +3,1% rispetto all’anno precedente ma in calo rispetto al trend del 2024 (+9% sul 2023). A trainare è l’online video (+15% le offerte gratuite, +10,3% quelle a pagamento). E il 2026 è...

Brand partnerships panel to take place at Popcultr Marketing Summit

The Popcultr Marketing Summit is returning as part of MCM London Comic Con tomorrow (Friday 23 October), with a special session on brand partnerships included as part of the agenda. Taking place in the ICC Capital Suite at Excel, and inside MCM London Comic Con, the...

West Ham United and BrewDog unveil Boleyn Brew

West Ham United and its Official Beer Partner, BrewDog have teamed up to launch Boleyn Brew – a one-of-a-kind collaboration which sees one of the first Club beers ever made by supporters. The collaboration combined BrewDog’s expertise and put the Hammers faithful at...

“We already have a wealth of inspiration lined up for 2027”

Story House Egmont’s Laura Adnitt on success with Squishmallows, Stitch and Go Girl titles, gearing up for innovative new retail promotions and kickstarting plans for 2027. LicensingSource.net catches up with a selection of licensees across key categories to find out...