By Gary Symons
TLL Editor-in-Chief
Invincible fans can now unleash their inner superhero with a new fashion collection from Fira X Wear and Skybound Entertainment.
The six-piece Fira X Invincible collection is the first partnership between Fira X Wear and Skybound, the multimedia company co-founded by “Invincible” and “The Walking Dead” creator Robert Kirkman and CEO David Alpert. The series streams on Prime Video, where it has been among the most-streamed shows since its debut in 2021. Invincible has also been a critical hit, earning an impressive 99% rating on Rotten Tomatoes.
The officially licensed line draws on the colors, silhouettes, and details associated with two of the show’s leading characters, Mark Grayson (aka ‘Invincible’) and Atom Eve. Mark’s look includes a unisex jacket, coordinating joggers, and a layered distressed tee. Atom Eve’s look, built around pink, includes a cropped denim jacket, a denim skort, and a washed muscle tank. The companies said each piece can be worn individually or combined into a full outfit.
“When we work with a character or series, we never want our first question to be, ‘Where can we put the logo?’ We want to ask, ‘If this character’s world became real, what would they actually wear?’” said Jasmine James, co-founder and CEO of Fira X Wear. “With Mark and Eve, we had two completely different visual identities to play with. We wanted fans to be able to build the full look if they wanted to, but we also wanted someone to see a jacket or a pair of jeans and just think, ‘I need that.’ The fandom connection becomes the extra layer.”
Garima Sharma, vice president of licensing and partnerships at Skybound Entertainment, said the collection fits the company’s efforts to reach fans in new ways.
“We’re continuing to expand how fans can connect with Invincible, and fashion is an exciting part of that growth,” Sharma said. “Fira X Wear brings a thoughtful, distinctive approach to character-inspired design, and this collection gives Mark and Eve a fresh expression that needs to be part of every fan’s wardrobe.”
Born to License, a licensing agency, facilitated the collaboration and worked with both companies on the collection.
“Invincible has become one of the most passionate fandoms in pop culture, and Fira X Wear has captured that energy perfectly in this collection,” said David Born, CEO of Born to License. “Every detail of every piece captures the world of Invincible while staying true to Fira X Wear’s own design DNA.”
The limited-edition collection is available for pre-order at firaxwear.com while supplies last. Orders are scheduled to ship in November.
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