The Chocolate Frog has been spotted in Piccadilly Circus ahead of Harry Potter Shop Oxford Street opening on 4th November.
With just one week to go until the new Harry Potter Shop Oxford Street opens its doors, a larger-than-life Chocolate Frog leapt into the heart of Piccadilly Circus this week.
Known by Harry Potter fans for having a habit of jumping away before they can be eaten, the Chocolate Frog has travelled a little further than expected, turning up in Piccadilly Circus ahead of the Oxford Street shop opening.
Piccadilly Circus itself holds a special place in the Harry Potter films, appearing in Harry Potter and the Deathly Hallows Part 1 when Harry, Ron and Hermione suddenly find themselves amongst the bright lights and crowds of central London.
Passers-by and morning commuters were surprised to see the runaway Frog, before it hopped back to its rightful home. Fans are invited to experience even more magic from the wizarding world when the new Harry Potter Shop Oxford Street opens its doors on 4th November.
Alongside previously announced features coming to Harry Potter Shop Oxford Street, including the Ukrainian Ironbelly Dragon, The Leaky Cauldron, a full-sized Knight Bus and Oxford Street-exclusive products, fans can now discover even more of what awaits inside the flagship. New experiences and exclusives include:
- Hogwarts Bear Ceremony, where fans can take part in a personalised Hogwarts Bear Ceremony and create a unique companion of their own. The experience includes a house robe, scarf and tie, with the finished bear presented in an exclusive collector’s box alongside a personalised certificate. Visitors can also purchase additional accessories for their bear, including house mascot plush, a Sorting Hat, Harry’s glasses and a Hogwarts trunk.
- Gringotts Adventure, where customers can purchase a specially created Gringotts cheque book and receive a collectible Galleon before following a trail across the shop to find magical stamping locations and complete additional activities. At Harry Potter Shop King’s Cross, fans can collect a Sickle and add another stamp to their cheque book.
- The UK flagship will also introduce a host of Oxford Street exclusives including 500 MinaLima prints, a Diagon Alley wand and Leaky Cauldron collection.
Karl Durrant, Senior Vice President, Retail, Warner Bros. Global Experiences, said: “With the opening of Harry Potter Shop Oxford Street just days away, we wanted to bring a little unexpected magic to the streets of London. Chocolate Frogs have always had a mind of their own, so it feels fitting that one has escaped before we’ve even had the chance to open our doors.”
Harry Potter Shop Oxford Street officially opens on 4th November at The Ribbon, 134–140 Oxford Street, London. To learn more about Harry Potter Shop Oxford Street, visit www.harrypotteroxfordstreet.co.uk.
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