JoJo Maman Bébé has once again teamed with Peter Rabbit for an exclusive AW26 London-themed collection, which launched in stores and online on 25 October.
Produced under licence from Penguin Ventures, on behalf of Frederick Warne & Co., the new collection takes Peter from the garden to the big city, with designs that reflect London’s iconic streets and landmarks.
The limited edition range features everyday babywear, including soft cotton sleepsuits, knits, joggers, dresses and embroidered items, all designed in London. The pieces feature double-lined embroidery that won’t scratch delicate skin, and picture timeless London motifs including the London Eye and hand-drawn illustrations of London buses, post boxes and a red-uniformed King’s Guard.
Rosie Brown, assistant designer at JoJo Maman Bébé, commented: “It’s been a real honour to bring this collection to life, combining Peter Rabbit illustrations with the soft, high-quality fabrics and practical details JoJo is known for. With Peter Rabbit London designs that are exclusive for the AW26 partnership, the collection reflects the city’s iconic streets and landmarks.
“Each piece is designed with JoJo’s signature attention to detail, quality and practicality, offering modern families wardrobe essentials that are as adventurous as the character who inspired them.”
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