Visitors to Simba Smoby’s stand saw the latest in its Jada Toys and Disney Plush assortments, alongside a real 2003 Nissan 350z from the Fast & Furious franchise.
Simba Smoby has had another successful MCM Comic Con London with its Jada Toys and Disney Plush ranges.
The exhibition is a highlight of the year for lovers of all things pop-culture, with more than 120,000 fans descending on London Excel for the three day event. Over the past four years, the Jada Toys and Disney Plush showcases have become popular attractions at the show as visitors flock to see the latest products from their favourite licensed worlds.
Adding to the stand’s theatre this year was a real 2003 Nissan 350z to celebrate the 25th anniversary of the Fast & Furious franchise. The car, which featured in the Fast X movie, drew crowds all weekend and complemented Jada’s range of 1:24 and 1:32 scale Fast & Furious cars.
Elsewhere on the stand, queues formed as visitors lined up to get their hands on exclusives from Jada’s Deluxe Action Figure collection. The Street Fighter and Invincible figures were revealed through Jada’s social media and newsletter database in the run up to the show, with all items selling out on day one.
Vistors also enjoyed the chance to unbox their favourite Disney Stitch and Winnie the Pooh characters from the Disney YuYus range. Now in Series 2, the blind boxed wearable plushies proved a hit with kids and kidults alike.
Ben Hogg, Head of Marketing at Simba Smoby UK, said: “MCM Comic Con London has become a key date in our Jada and Disney Plush marketing calendars. Putting the toys physically in front of fans and creating theatre around that moment is a winning formula as the whole experience becomes one they’ll remember and positively associate with the brands for a long time to come.
“It’s been a huge year for licensed franchises with the likes of Toy Story 5 and Spider-Man doing so well at the box-office. We’ve really been able to capitalise on that hype at Comic Con by showing fans the quality and authenticity of our toys. In the few short years we have been attending, we’ve managed to build a strong connection with visitors and our stand becomes busier with every show.”
For more information, email sales@simbasmoby.com or call 01620 674 778.
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