Moose Toys and Gamefam are bringing the hit toy franchise to Untitled Fling Game for a limited-time Mega-Tech Mutators event launching Saturday 17th October.
Moose Toys and Gamefam have announced that MrBeast Lab is coming to Roblox for the first time, launching Saturday 17th October ahead of the holidays. Gamefam will host a limited-time MrBeast Lab Mega-Tech Mutators event inside its hit Roblox game Untitled Fling Game, where players will meet the Mutators, go on Mega-Tech Mutators quests inspired by each character and earn MrBeast Lab-themed in-game rewards.
MrBeast Lab is an innovative line of collectibles and action figures that was named the No.1 new toy property in 2024 (Circana) and later became an animated series on YouTube with 66m views. The Roblox event will immerse millions of players in a MrBeast Lab Mega-Tech Mutators world:
- Branded Area: Explore the MrBeast Lab area in the game, where players will engage with the Mega-Tech Mutators Panthar, Silver-Byte and NecroClaw, and fling mutation liquid at them to break them out of their containment pods.
- Quest: Players will complete quests within Untitled Fling Game inspired by each Mega-Tech Mutator, challenged with successfully flinging Panthar claws, finding Silver-Byte metal objects and NecroClaw corrupted items and flinging them across the map, as well as collecting the elusive Gold Variant hidden in the game.
- Rewards: Unlock MrBeast Lab Mega-Tech Mutators inspired lines to use in Untitled Fling Game long after the event ends.
The launch comes as Roblox and gaming play a growing role in how younger audiences discover and engage with the toys, characters and franchises that ultimately make their way onto holiday wishlists. For Moose Toys, which is returning to Roblox with Gamefam for a fourth consecutive holiday season, experiences like MrBeast Lab give fans the opportunity to do more than see a toy on a shelf or screen: they can interact with its characters, play inside its world and share the experience with friends.
The event marks the latest chapter in a longstanding partnership between Moose Toys and Gamefam that has now brought five Moose franchises to Roblox, generating 100m+ gameplay sessions and 650m+ brand engagements. Several of those collaborations have centered around the critical holiday season, as Moose has increasingly used interactive gaming alongside traditional entertainment and retail to introduce its franchises to younger audiences. Following Moose’s 2024 holiday campaign on Roblox, over 56% of players said they were more likely to purchase the respective product line after playing with the franchise on Roblox.
The MrBeast Lab activation in Untitled Fling Game is available to play for free from Saturday 17th October through Saturday 14th November on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.
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