Blonde Sheep Licensing has secured RMS International as the licensee for plush and stationery for confectionery brand, Millions.
The range debuted exclusively in B&M stores across the UK earlier this month and includes 90cm Millions plush, designed to replicate the brand’s sweet packets.
Available in Strawberry, Bubblegum and Cola varieties, each plush features the distinctive Millions branding and is filled with soft plush balls that recreate the appearance of the brand’s famous tiny chewy sweets.
The range marks a significant extension for Millions into the lifestyle and gifting category, broadening the brand’s reach beyond confectionery and into everyday consumer products.
“We’re delighted to be partnering with Millions and Blonde Sheep to bring this exciting new range to retail,” commented a representative from RMS International. “Millions is a hugely recognisable and fun brand with strong cross-generational appeal, making it a fantastic fit for plush and stationery. We’re confident the collection will resonate strongly with B&M shoppers and look forward to expanding the range further in the future.”
Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “Millions is a brand with huge personality, making it a natural fit for licensed products beyond confectionery. RMS immediately understood the playful DNA of the brand and has created a range that we believe will really stand out at retail. We’re excited to see Millions make its debut in plush and stationery with such a strong launch partner in B&M.”
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