By Gary Symons
TLL Editor in Chief
The new kids’ show Stomp! Stomp! Rhinos! is horning into the fashion industry with a freshly signed deal with Mad Engine Global.
Stomp! Stomp! Rhinos!’ first-ever apparel deal also comes at an opportune time, as the brand is attending Brand Licensing Europe this week.
The agreement with Mad Engine includes not just apparel, but also accessories and drinkware. The license includes the U.S., Canada, and the EMEA region, including the UK.
Mad Engine Global is best known for products based on pop culture and individuality, telling stories through fashion. That storytelling fashion is now bringing the tale of Rhino siblings Noah, Ela, and Ron beyond the screen and into the daily lives of young fans.
“Mad Engine Global understands how to turn beloved characters into products kids genuinely want, and that makes them an ideal first apparel partner for the Rhinos,” said Mindaugas Jokubaitis, a producer with OAK9 Entertainment. “Stomp! Stomp! Rhinos! was built from day one to live everywhere kids do, on screens, on the page, and now in their closets. This partnership is a major step for the franchise.”
The licensing deal caps a breakout year for Stomp! Stomp! Rhinos. The series’ YouTube Kids channel has amassed more than 11 million views in under a year and earned a nomination for Best Kids Channel at the 2026 TellyCast Digital Video Awards. The franchise also recently teamed with Crayola on the “Daily Creative Moments” campaign, celebrating World Rhino Day at Crayola Experience locations.
The partnership arrives alongside the premiere of season two, with 13 new episodes rolling out this fall across the series’ international distribution partners.
Producers say the new season places a special focus on anxiety, introducing age-appropriate strategies that help young viewers recognize anxious feelings and develop healthy coping skills.
New friends, including Max the Cheetah, Dina the Giraffe and her mom, and Dr. Hippo, will be joining the Rhino siblings as the episodes weave practical calming techniques into entertaining adventures.
Global distributor Boat Rocker Studios continues to expand the series’ global reach through streaming and television partnerships spanning the U.S., Canada, Latin America, Europe, Australia, Singapore, South Africa, and beyond.
New distribution partners include Minno, Yippee, Kanopy, and Edye, HITN’s Spanish- and Portuguese-language preschool platform.
OAK9 Entertainment is at Brand Licensing Europe in London, where the team is meeting with prospective licensing, merchandising, and partnership companies as the franchise expands into new categories and territories.
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